Friday, June 17, 2011

Websphere commerce URL Flattening and Search Engine Optimization (SEO)

There is a lot of information out there about websphere commerce URL flattening and search engine optimization, I wanted to share the best of the best based on my professional experience. Mostly I've provided links to reference materials, which apply both to the IBM stack, as well as in general for any site.

There are many standards and direction offered by the "search engines" in order to index and discover your page properly. The goal is not purely the appearance of the URL, which is what confuses flattening and optimization sometimes I think, but also to get your site ranked higher in results.

You should also be aware of the state management of your site given the dynamic value of the URL and the asynchronous state of the page as well. This solves your bookmarking and linking issues that a user might expect from an indexed URL from a search engine. If you page fails to recognized the state reload, you will find yourself disappointing your visitors.

The following are the reference links collected for the topic of search engine optimization, URL flattening, shortening, and any other terminology needed to describe the web URI:

In general, be cautious to those that talk a big game about SEO. It likely means they know how to purchase keywords from search engines and tell you to make your URL look pretty, but they don't know how to do it themselves. 

What you really want is organic growth in page visits from your site's technical implementation, while allowing the search engines to figure out your page structure and relevants on their own. You also want your HTML and meta tags to contain the proper organization that enable the search engines to do their jobs better as well. 


Landing Page Optimization said...

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